Chances are whenever someone is viewing your product, they are most like a man or woman, that’s a 50% chance & if you use PPC advertising, you can even choose to cater your ads to specifically men or women, that might even help you become ultra-specific.
A lot of copywriters will tell you that “gender” does not play a role, but the fact is, subconsciously it does. Humans are wired of preference based on their gender.
In this article, we are going to learn the psychology behind gender-based selling and how to make it appeal to your target gender.
What Is Gender-Based Marketing
Gender-based selling is a marketing strategy in which businesses target their products and services to a specific gender. This type of selling can be used in a number of industries, including fashion, cosmetics, and toys. While it is not always successful, gender-based selling can be an effective way to reach a target audience.
Wired From Evolution
Even though we are living in the 21st century, our brains are already wired for specific things as men and women.
Simply put: Men are looking to mate with as many women as they can and Women are looking to mate with someone who can provide them with “security”.
That’s why most men run after money, & women after trying to make their physical appearance better.
If your offer/product can help them reach this ultimate evolutionary desire, your product is going to be more successful.
What Men Want
- Make More Money
- Raise their social status: “Clout”
- Raise their “Testosterone” to be more masculine
- Provide For Their Family
What Women Want
- To be more desirable
- Improve their physical appearance
- Security with people they mate