Best Copywriting Books

Advertising

Creativity

  • Alchemy: Rory Sutherland
  • Steal Like an Artist: Austin Kleon
  • The War of Art: Steven Pressfield
  • Lateral thinking: Creativity Step by Step: Edward de Bono
  • Creative Advertising: Mario Pricken
  • Creativity, Inc: Amy Wallace and Edwin Catmull
  • Where Good Ideas Come From: Steven Johnson
  • Predatory Thinking: Dave Trott
  • A More Beautiful Question: Warren Berger
  • The Artist’s Way: Julia Cameron
  • How Creativity Rules the World: Maria Brito
  • How to catch the Big Idea: Ralf Langwost
  • Outrageous Marketing: Scott Dikkers
  • Damn Good Advice (For People with Talent!): George Lois
  • A Technique for Producing Ideas: James Webb Young

Conversion/ Direct Response

  • The Adweek Copywriting Handbook: Joseph Sugarman
  • The Ultimate Sales Letter: Dan Kennedy
  • Breakthrough Advertising: Eugene Schwartz
  • Cashvertising: Drew E. Whitman
  • Exactly What to Say: Phil M Jones
  • The Robert Collier Letter Book : Robert Collier
  • The Boron Letters: Gary Halbert
  • $100M Offers: Alex Hormozi
  • The Copywriter’s Handbook: Robert Bly
  • Tested advertising methods: John Caples
  • Words that Sell: Richard Bayan
  • The Art of the Click: Glenn Fisher
  • The 16‑Word Sales Letter: Evaldo Albuquerque
  • How to Write a Good Advertisement: Victor O. Schwab
  • The Architecture of Persuasion: Michael Masterson
  • Triggers: Joseph Sugarman
  • Yes! 50 Scientifically Proven Ways to Be Persuasive: Robert Cialdini

Marketing

  • Building a StoryBrand: Donald Miller
  • Obviously Awesome: April Dunford
  • Confessions of the Pricing Man: How Price Affects Everything: Hermann Simon
  • How to Get to the Top of Google: The Plain English Guide to SEO :Tim Kitchen
  • Hello, My Name Is Awesome: Alexandra Watkins
  • Lingo: Jeffrey Shaw
  • The 22 Immutable Laws of Marketing: Al Ries and Jack Trout
  • Dotcom Secrets: Russell Brunson
  • Marketing: a Love Story : Bernadette Jiwa
  • This is Marketing: Seth Godin
  • Perennial Seller : Ryan Holiday
  • Great Leads: Michael Masterson
  • Zag: The Number-one Strategy of High-performance Brands: Marty Neumeier
  • Age of propaganda: Anthony Pratkanis
  • Permission Marketing: Seth Godin

Writing

  • On Writing: Stephen King
  • The Elements of Style: William Strunk Jr.
  • Bird by Bird: Anne Lamott
  • The Comic Toolbox: How to be Funny Even If You’re Not: John Vorhaus
  • Everybody Writes : Ann Handley
  • Storyworthy: Matthew Dicks
  • Save the Cat: Blake Snyder
  • Writing That Works: Kenneth Roman
  • Story: Substance, Structure, Style, and the Principles of Screenwriting: Robert McKee
  • Reading Like a Writer: Francine Prose

UX

  • Don’t Make Me Think : Steve Krug
  • Letting go of the words: Janice Redish
  • Microcopy :The Complete Guide
  • Strategic Writing for UX: Torrey Podmajersky
  • Writing Is Designing: Michael J. Metts
  • Writing for Designers: Scott Kubie
  • Conversational Design: Erika Hall
  • Designing Voice User Interfaces: Cathy Pearl
  • 100 Things Every Designer Needs to Know about People: Susan Weinschenk
  • Content Design: Sarah Richards

Behavioral Psychology

  • Influence: Robert Cialdini
  • Hooked: Nir Eyal
  • Contagious: Jonah Berger
  • Thinking, Fast and Slow: Daniel Kahneman
  • Predictably Irrational: Dan Ariely
  • Pre‑Suasion: Robert Cialdini
  • Drive: Daniel H. Pink
  • Behave: Robert Sapolsky
  • To Sell Is Human: Daniel H. Pink
  • Evil by Design: Chris Nodder

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