In order for you to become an efficient copywriter, it’s highly recommended that you learn the fundamentals of copywriting and related topics.
This is a list of best copywriting books.
Advertising
- Ogilvy On Advertising: David Ogilvy
- Is there any hope for advertising?: Howard Gossage
- Hey, Whipple, Squeeze This: Luke Sullivan
- Made to Stick: Chip and Dan Heath
- The Copy Book: D&AD
- A Self-Help Guide for Copywriters: Dan Nelken
- The Advertising Concept Book: Pete Barry
- How To Get Into Advertising :Thomas Kemeny
- Chew with Your Mind Open: Cameron Day
- Advertising: Concept and Copy: George Felton
- Hegarty on Advertising: John Hegarty
- Baked In: Alex Bogusky and John Winsor
Creativity
- Alchemy: Rory Sutherland
- Steal Like an Artist: Austin Kleon
- The War of Art: Steven Pressfield
- Lateral thinking: Creativity Step by Step: Edward de Bono
- Creative Advertising: Mario Pricken
- Creativity, Inc: Amy Wallace and Edwin Catmull
- Where Good Ideas Come From: Steven Johnson
- Predatory Thinking: Dave Trott
- A More Beautiful Question: Warren Berger
- The Artist’s Way: Julia Cameron
- How Creativity Rules the World: Maria Brito
- How to catch the Big Idea: Ralf Langwost
- Outrageous Marketing: Scott Dikkers
- Damn Good Advice (For People with Talent!): George Lois
- A Technique for Producing Ideas: James Webb Young
Conversion/ Direct Response
- The Adweek Copywriting Handbook: Joseph Sugarman
- The Ultimate Sales Letter: Dan Kennedy
- Breakthrough Advertising: Eugene Schwartz
- Cashvertising: Drew E. Whitman
- Exactly What to Say: Phil M Jones
- The Robert Collier Letter Book : Robert Collier
- The Boron Letters: Gary Halbert
- $100M Offers: Alex Hormozi
- The Copywriter’s Handbook: Robert Bly
- Tested advertising methods: John Caples
- Words that Sell: Richard Bayan
- The Art of the Click: Glenn Fisher
- The 16‑Word Sales Letter: Evaldo Albuquerque
- How to Write a Good Advertisement: Victor O. Schwab
- The Architecture of Persuasion: Michael Masterson
- Triggers: Joseph Sugarman
- Yes! 50 Scientifically Proven Ways to Be Persuasive: Robert Cialdini
Marketing
- Building a StoryBrand: Donald Miller
- Obviously Awesome: April Dunford
- Confessions of the Pricing Man: How Price Affects Everything: Hermann Simon
- How to Get to the Top of Google: The Plain English Guide to SEO :Tim Kitchen
- Hello, My Name Is Awesome: Alexandra Watkins
- Lingo: Jeffrey Shaw
- The 22 Immutable Laws of Marketing: Al Ries and Jack Trout
- Dotcom Secrets: Russell Brunson
- Marketing: a Love Story : Bernadette Jiwa
- This is Marketing: Seth Godin
- Perennial Seller : Ryan Holiday
- Great Leads: Michael Masterson
- Zag: The Number-one Strategy of High-performance Brands: Marty Neumeier
- Age of propaganda: Anthony Pratkanis
- Permission Marketing: Seth Godin
Writing
- On Writing: Stephen King
- The Elements of Style: William Strunk Jr.
- Bird by Bird: Anne Lamott
- The Comic Toolbox: How to be Funny Even If You’re Not: John Vorhaus
- Everybody Writes : Ann Handley
- Storyworthy: Matthew Dicks
- Save the Cat: Blake Snyder
- Writing That Works: Kenneth Roman
- Story: Substance, Structure, Style, and the Principles of Screenwriting: Robert McKee
- Reading Like a Writer: Francine Prose
UX
- Don’t Make Me Think : Steve Krug
- Letting go of the words: Janice Redish
- Microcopy :The Complete Guide
- Strategic Writing for UX: Torrey Podmajersky
- Writing Is Designing: Michael J. Metts
- Writing for Designers: Scott Kubie
- Conversational Design: Erika Hall
- Designing Voice User Interfaces: Cathy Pearl
- 100 Things Every Designer Needs to Know about People: Susan Weinschenk
- Content Design: Sarah Richards
Behavioral Psychology
- Influence: Robert Cialdini
- Hooked: Nir Eyal
- Contagious: Jonah Berger
- Thinking, Fast and Slow: Daniel Kahneman
- Predictably Irrational: Dan Ariely
- Pre‑Suasion: Robert Cialdini
- Drive: Daniel H. Pink
- Behave: Robert Sapolsky
- To Sell Is Human: Daniel H. Pink
- Evil by Design: Chris Nodder
