In A Self-Help Guide for Copywriters, Dan Nelken provides readers with a step-by-step guide to becoming a successful copywriter. He covers topics such as how to find work, how to write persuasive copy, and how to stand out from the competition. He also includes helpful tips and examples throughout the book.
The Book is OK, and contains only 3 main key points that have been drilled already by many other books.
1. Write in a way that is clear, concise, and easy to understand.
2. Write in a way that is persuasive and convincing.
3. Write in a way that is interesting and engaging.